Strategic News Service (SNS) is proud to announce that ‘Alive Inside‘ has been selected as the FiRe Featured Film for the 2014 Future in Review (FiRe) Conference. The documentary, which won the 2014 Sundance Film Festival Audience Award for Best U.S. Documentary, will be screened for FiRe’s audience of 200 global leaders in technology, finance, communications, and world press including the BBC. Filmmaker and Director Michael Rossato-Bennett will also speak at FiRe, which The Economist has called “the best technology conference in the world.”
Each year, the FiReFilms team selects one world-changing documentary film to screen at FiRe and bring to the attention of the SNS and FiRe network to help filmmakers achieve their goals “from completion to distribution to solution,” as a powerful tool for world and social improvement.
‘Alive Inside’ (www.aliveinside.us) shows the trans-formative effects of personalized music on Alzheimer’s and dementia patients. The film focuses on one man’s journey to awaken memory among our elderly, while raising deep questions about what it means to still be “alive inside.” It questions when we stop “being human,” and what it takes to re-start a life that has faded away; how we see our elderly, and how we are going to treat an epidemic of these degenerative diseases.
“I wanted this documentary challenge us to ask: how ‘alive inside’ are we as we age in our culture? From the first day of shooting, it was obvious to me that just making this film would change life for more than 1 million elders with dementia. We had stumbled upon the only ‘good news’ story ever told about Alzheimer’s disease,” said Michael Rossato-Bennett, Director and Producer of ‘Alive Inside.’ “I want this film to ignite a passion in individuals to reach out to this population of innocent and forgotten elders starting with the simple question, ‘What was your favorite music when you were young?’ It is amazing that something as simple as deep-memory music can make an epic difference in the life of someone with dementia — a cheap and enormous good deed is just sitting there, waiting for us to wake up and be part of it.”
“When I experienced this film at Sundance, I knew right away that it should be the FiRe 2014 Featured Film,” said Sharon Anderson Morris, Managing Director of FiReFilms and Director of Programs for Strategic News Service and FiRe events. “Not only does ‘Alive Inside’ touch everyone personally — we all know or know of someone who has a form of dementia or Alzheimer’s disease — but the film also shows that technology + music = a solution in the healthcare space. We are thrilled to be showing this at FiRe and know that our audience of leaders in technology, finance, communications, and world press will find great value in this documentary. I am sure we’ll have many action items from our audience as a result of showing this at FiRe 2014.”
Future in Review is a gathering of world-class thought leaders, convened each year with the goal of providing the most accurate look forward in technology. FiRe is a world leader in exploring how technology drives the world economy, and in using technology to solve major social challenges. These goals have been consistently achieved through FiRe’s collaboration across technology-driven industries and through active support from the global FiRe community. Now in its 12th year, FiRe 2014 will take place May 20-23 at the Montage hotel in Laguna Beach, California.
To register for FiRe 2014, and to see bios of the speakers and participants at FiRe 2014, go to www.futureinreview.com.