Fire Conference Names Lettuce a Fire 2013 FiReStarter

FiReStarter-logo-LettuceStrategic News Service (SNS) is proud to announce that Lettuce has been selected as a 2013 FiReStarter company to be featured at its 11th annual Future in Review (FiRe) technology conference, described by The Economist as “the best technology conference in the world.” FiReStarters are selected based on the strength of their innovations and their potential to bring positive change to the world, and are showcased during the conference both at an exclusive investor reception and in panels throughout the event.

Lettuce is a simple and intuitive order management system that enables small businesses to capture, track, and process orders from multiple sales channels in real time. Whether one is are taking a wholesale order through its iPad-based point-of-sale app or a consumer order through one’s e-commerce platform, Lettuce completely automates the entire process by integrating with popular back-end systems such as QuickBooks, Salesforce, Stripe, Shopify, UPS, FedEx,, inventory, and others.

We are very excited to be honored as a 2013 FiReStarter. Our goal at Lettuce is provide incredible business solutions for small businesses and this achievement is a signal that we are on the right path to fulfilling our goals,” said Raad Mobrem, Lettuce CEO.

Future in Review 2013Future in Review is an annual gathering of world-class thought leaders in technology and economics, convened each year with the goals of providing the best look forward in these fields, and of using technology to solve major world challenges. These goals have been consistently achieved through FiRe’s collaboration across disparate industries and through active support from the FiRe community. Now in its 11th year, FiRe 2013 will take place May 21-24 at the beautiful Montage Resort in Laguna Beach, California.

We are delighted to have Lettuce joining us as a FiReStarter Company. As we look forward toward positive steps in ‘digitizing the planet,’ one of the more important and beneficial of these is our ability to bring small and medium-size businesses into the same powerful network of tools which larger firms enjoy. Lettuce does just that, in a superb fashion,” said Mark Anderson, FiRe Chair and SNS CEO.

To register, and to see the current list of FiRe participants and selected speakers, go to