Performance Advertising Firm Impact Radius to Take the Stage at FiRe 2010


Strategic News Service is proud to announce that Impact Radius has been selected as a 2010 FiReStarter company, to be featured at its annual Future in Review technology conference. FiReStarter companies are selected based on their potential to bring positive change to the world, and are showcased during the conference, both at an exclusive investor reception and in panels throughout the conference.

Impact Radius links performance advertising to TV, radio, print, and online distribution channels, delivering opportunities for growth and profit to advertisers and media partners. By providing the tools and technology to negotiate and manage relationships directly on a single multi-channel platform, Impact Radius is changing how performance deals are transacted across all media channels. With its “clear box” philosophy, Impact Radius is paving a new road for performance advertising by increasing transparency in relationships and improving decision-making for media partners, advertisers, and agencies.

“Impact Radius has launched its platform to change the way advertising deals are transacted across all media channels. As an alternative to the historic ‘black box’ approach that has become a mainstay, we are championing a new direction for the industry with our ‘clear box’ philosophy by increasing transparency in relationships and improving decision-making for media partners, advertisers and agencies,” said Per Petterson, co-founder of Impact Radius and scheduled speaker at FiRe 2010. “By sharing our business model with like-minded innovators at FiRe 2010, we look forward to engaging and discovering catalysts for further developments.”

Future in Review is an annual gathering of world-class thought leaders in technology and economics. Now in its eighth year, Future in Review 2010 will take place May 11-14th at the beautiful Terranea Resort in Palos Verdes, California. The Economist has called FiRe “The best technology conference in the world.” This year’s FiRe will feature keynote speaker Nathan Lewis, George L. Argyros Professor of Chemistry, California Institute of Technology, on the key issue of “Scaling Alternative Energies.”

“People have been talking about the transformation in advertising since e-commerce first began.  Impact Radius is delivering on a transparent and focused system of distribution that will help move us from the pre-Net world of push advertising into a customer-centric world of information service,” said Mark Anderson, FiRe Chair and SNS CEO.

Other speakers at FiRe 2010 will include Ray Ozzie, Chief Software Architect, Microsoft; Jen-Hsun Huang, CEO, NVIDIA; Paul Jacobs, CEO, Qualcomm; Steve Squyres, Principal Investigator of the Mars Exploration Rover Mission (MER) and Goldwin Smith Professor of Astronomy at Cornell University, on “Finding Life on Mars”; John Cramer, Science Fiction Author and Professor Emeritus, Physics, University of Washington on “Quantum Time Reversal”; John Delaney, Professor of Oceanography and Jerome M. Paros Endowed Chair in Sensor Networks and Director, Regional Scale Nodes Program, University of Washington, on building the world’s first broadband ocean-floor remote sensing network; and many more.

To register, and to see the draft agenda, go to