FGWC-stack-200FiReGlobal : West Coast is proud to announce that Serious Materials has been selected as a FiReStar company to be featured at the FiReGlobal : West Coast conference. FiReStar companies, both local and global, are pre-selected based on their potential to bring positive change to the world. These companies will be showcased throughout the conference, and at a FiReStar reception, during which local and global investors will be given the chance to meet company officers.

Serious Materials develops and manufactures sustainable green building materials that dramatically reduce the impact of the ‘built environment’ on the climate. Recently, Serious Materials has been the recipient of a host of green building awards, including the first Aspen Institute award for innovation in Corporate Energy Conservation. The company aims to provide significant breakthroughs in the performance of its building materials without requiring significant changes in customer behavior or product use.

“The ‘built environment’ is responsible for 52% of greenhouse gas emissions worldwide – which compares to only 9% for cars and light trucks,” stated Kevin Surace, CEO Serious Materials.   “The technology is here today to significantly save energy in current and new building construction.  It’s conferences like FiReGlobal that help us shed light on these issues and hopefully inspire people to take action.”

“Serious Materials has already gained a reputation for its combination of technical innovation and targeted environmental benefit.  This firm is a great example of why we believe that real solutions to our problems are in sight, today; all that’s required is real leadership.  We are proud to have Serious Materials as one of our great FiReStarter companies, and we look forward to their future success, which benefits everyone,” said Mark Anderson, CEO of SNS, Chair of FiRe and FiReGlobal : West Coast.

The FiReGlobal : West Coast conference will take place October 15th at the Seattle Four Seasons Hotel. It is the first regional version of the renowned Future in Review™ annual global technology conference, which the Economist calls “the best technology conference in the world.” FiReGlobal : West Coast will showcase a world-class gathering of local and global thought leaders in technology and economics through a series of interviews and onstage conversations. In a move beyond current tech conferences, FiReGlobal : West Coast has overlaid regional problems nominated by local leaders, to be solved  through the collaboration of local Chief Technology Officers prior to the conference.

Other speakers will include Michael Dell, Chairman and CEO of Dell; Irwin Jacobs, Founder of Qualcomm; RealNetworks Founder, Chairman and CEO Rob Glaser; Nobel Laureate Lee Hartwell, President and Director of the Fred Hutchinson Cancer Research Center; Steve Reynolds, CEO of Puget Sound Energy; Washington State Commerce Department Director Rogers Weed; Larry Smarr, John Delaney, and Mark Anderson.

To register, go to