FiRe 2017: Setting the Startup World on FiRe with Five More FiReStarters

By Charly Kuecks

Ed Butler of the BBC hosted a panel titled “FiReStarters II: Five Companies Improving the World,” where he interviewed five more CEOs of FiRestartercompanies. From cybersecurity to parent-teacher communication, these startups are breaking new ground and making compelling tech applications.

You can read here about Part I of this two-part FiReStarter panel series.

  1. RedSeal — Ray Rothrock

“You have been hacked, you’re under attack. What do you do about it?” Rothrock began his presentation with this rhetorical question, immediately connecting his service to urgent real-world problems.

RedSeal differentiates itself in a crowded cybersecurity market by consulting companies on the security vulnerabilities that are most likely to affect their bottom line. Rothrock pointed to the recent Equifax hack, which was devastating to consumers as well as halving the firm’s stock price. Rothrock claimed that RedSeal’s tools would have detected the issue that led to the Equifax breach.

Rothrock’s experience sitting on several corporate boards, as well as his background in investing, means that he is able to see the big picture on corporate security. When asked about the value RedSeal adds, Rothrock responded that nobody calculates every path and downstream risk the way his firm does.

“Even a small network might have millions of vulnerabilities,” he said. “We focus on the ones that matter.”

2) Haydale Technologies — Trevor Rudderham

Haydale may be a familiar name to FiRe attendees: it’s the U.S. subsidiary of UK-based Haydale, which was a FiReStarter two years ago.

Rudderham discussed his firm’s world leading capability in silicon carbide fibers and microfibers. Silicon carbide is used in aerospace and military applications.

These silicon carbide fibers are one one-hundredth the diameter of a human hair. Rudderham pointed out that this type of fiber was invented forty years ago at the University of Utah not far from the conference venue.

He explained the difference between graphene. another carbon-based nanomaterial sold by Haydale, and silicon carbide. The latter really shines when it comes to strength, and is effective in metal and ceramics. Graphene is high in electrical conductivity and is well-suited to improving polymers.

Rudderham’s goals as a FIRestarter can be summed up as,”make more from less.” He calls his philosophy “functional intensity” — getting more function per weight and volume.

3) ParentSquare — Anupama Vaid

Educators are implementing project-based learning to capture the interest of students in contrast to prior models of one-size-fits-all education.

ParentSquare’s CEO Anupama Vaid believes that her software is especially well-suited to meeting parents of students where they are, while not overburdening already-busy teachers. Unlike existing social media platforms whose workflows are not designed with teachers in mind, ParentSquare optimizes parent-teacher communication by putting the scholastic use case first.

Vaid claimed that as much as 50% of testing variance is caused by non-classroom factors originating in the home. ParentSquare’s mission is the help educators bring parents “into the fold,” regardless of family background.

With ParentSquare, it’s seamless for teachers to share with parents. The app can send email, voicemail, or an app notification. These messages are delivered in language that parents understand, including a built-in translation capability.

Vaid is passionate about empowering educators to teach kids to learn how to learn. She deemed this the “most important twenty-first century skill.”

4) TruTag Technologies — Hank C. K. Wuh

TruTag Technologies was conceived to solve the problem of counterfeiting. The impact of counterfeiting is large in the food and drug industries. The CTO of TruTag developed an optical memory device that is the size of a piece of dust. This tag allows consumers to authenticate food or pills before they ate or swallowed them.

The second application of the technology was discovered in Wuh’s words, “almost by accident.” TruTag developed a handheld optical reader that can process 400 unique colors, which is up to 10 times more precise than the human eye.

This camera has enormous applications, including the ability to identify tumors through imaging tissues.

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FiRe 2017: Size matters. In telescopes, that is…

By Ethan Annis

From left to right: Mark Anderson, Andrew Connolly

In a mind-bending session about the Large Synoptic Survey Telescope (LSST), the world’s most powerful telescope, Mark Anderson, CEO of Strategic News Services interviewed Andrew Connolly, Director, DIRAC Institute, Department of Astronomy, University of Washington. They discussed the reason for the building of the $187 million camera and what it will mean for scientific discovery.

At start of the session, the two discussed the specifications of the LSST. The telescope is made up of 29 individual cameras and a mirror the size of a large conference room. The building where the telescope is located is an hour north of Santiago, Chile, at an elevation of 7,000 feet. It is the biggest observatory in the world.

Connolly shared pictures of what the telescope is capable of capturing. Each star in the picture is located somewhere between one and thirteen billion light years away. One picture that the telescope takes covers 3.5 degrees of the sky and incorporates over 3 billion pixels. Connolly recounted a story of his previous work to give an idea of the capability of the LSST compared to history.

Before this telescope was built, it took 8 years to photograph a quarter of the sky. Today, with the power of the LSST, it is possible to photograph the entire sky once every three nights. Telescope operators obtain 30 terabytes of data each night and can process that data in 60 seconds.

Connolly explained that the applications of this data are invaluable to science. The information provides astronomers new insights into our place in the universe and what surrounds us. They can use this information to track planetary movement in the sky and predict upcoming changes.

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FiRe 2017: You are your data. Protect it

By Rainey Cornaby

Personal data is everywhere and the attack surface which can be hacked has become very large with the use of apps and cloud computing. In a conversation with Evan Anderson, CEO, INVNT/IP, Rob Loeb, Solution Architect at Micro Focus explained that individuals tend to look at data on a personal scale and forget where they put their information. For this reason, he stated personal data ends up in places like Azure, in the cloud, and on government computers maintained by people who do not have the same level of concern for the data security of individuals as those individuals do.

Additionally, hacking and leveraging this information has become a greater source of income for those living in developing nations. Hackers are currently focused on correlating your personal and financial data and leveraging them for profits.

“People think the new currency is bitcoin,” said Loeb. “The new currency is you.”

According to Loeb, firewall and code scanning are necessary measures, but ultimately inadequate to address the security concerns facing us today.

What then, is the solution to protect your data from threats at all levels? For adequate security today, Loeb argued the data of an individual must be encrypted.

“You literally have to do full stack protection,” Loeb said.

Traditionally this process was very resource heavy but with the advent of new methods and faster computers, encryption can be performed with fewer resources.

“When you translate the data the data is you,” Loeb said.

He ended by emphasizing the importance of implementing this solution.

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FiRe 2017: Thinking in Systems: Misdiagnosed to Undiagnosed

In a panel lead by Larry Smarr, founding director of Calit2, filmmaker and psychologist, Katia Moritz discussed her upcoming film “Undiagnosed.” The film tells the tragic realities of the undiagnosed and their lives, Moritz affectingly conveyed her emotional journey through the film.

Smarr and Moritz were joined by Doug Jamison, CEO of HALE.lifeAndreas Kogelnik, Open Medicine Institute, DeAunne DenmarkOpen Medicine Institute, and Michael KurisuCenter for Integrative Medicine. All are key members of the Undiagnosed team, and compile their knowledge to work in the undiagnosed community through systems in medicine and technology.

During the panel, Moritz’s main focus was on the life of an undiagnosed eleven year old boy, Alex. He experiences seizures, slurred speech, almost daily trips to the hospital, and his life in and out of hospice care. The Undiagnosed team followed Alex’s treatment, filming him in the process. Moritz said that the team has been desperately trying to make it possible for his story to be known and the stories of the millions of other undiagnosed patients.

The 2017 Fire Film Conference marks year two of the clinical trials for Undiagnosed. Data clusters of the patients, mainly consisting of genome tests, were gathered during the first year and are now being complied with clinical data, such as the symptoms they have experienced. The gathering of the two types of data is a critical step for the team while looking at the information in systems rather than symptoms to hopefully give the patients a sense of what is happening to them.

The team’s goal is thinking in systems to expand knowledge on what is going on in the undiagnosed patients bodies rather than assessing them through symptoms. By combining modalities like those in osteopathic medicine practiced by Kurisu and new technologies, the team hopes to reach the goal of thinking in different ways and giving patients hope.

Moritz ended the session on an optimistic note.

“New technology plus collaboration equals hope,” she said.

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FiRe 2017: Patents, Are We Truly Protected?

By Ahrash Poursaid

As the second day of FiRe conference wound down into the breakout sessions, Evan Anderson, CEO of INVNT/IP and Steven Sherman, VP Member Advocacy gave an eye opening talk about Intellectual Property (IP) protection and how they do not fully protect us.

Steven Sherman’s opening remarks about patent protection was reassuring and offered a hopeful tone about the importance of IP and the innovation it protects

Sherman said innovation is driving economies and emphasized how protection is the backbone of the US economy. Quoting an economist, Enrico Moretti, he said “each new high-tech job in the U.S. creates five additional jobs in the service economy on the tech sector.” These, he said, are the reasons open innovation is highly encouraged and multiple financial opportunities for these ventures. Open innovation offers patent protection, trade secrets, separation on state and industry, competition on fair market principles.

Sherman pivoted to the negative ends of this industry — known as “Info Mercantilist” — which disregards patent and IP law, conducts unfair trade practices, and indulges in currency manipulation. Consequences of this is the loss of IP intensive jobs, which has a greater negative multiple effects on employment.

“Over 1.8 million global jobs were permanently lost in the telecom equipment sector alone resulting from Chinese infomerc[sic] practices,” said Sherman.

Anderson said that these actions can have dire effects on the US economy as well as international ones, but it should not deter people from innovation.

“Information is truly what drives economies today,” said Anderson. “Create valuable decisions for value creation.”

He also continued the Sherman’s conversation about China and that once the information of a new idea has been created, China can take the information and change it.

Despite the pessimism, Sherman ended on an optimistic note.

“Crown jewel intellectual property is the lifeblood of economics, companies, individuals both now and in the future,” he said. “Help us stop the bleeding.”

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FiRe 2017: Breaking Barriers with Documentary Directors: FiReFilms Panel

By Charly Kuecks

Sharon Anderson Morris, managing director of FiReFilms interviewed three documentary filmmakers in a panel called “Documentaries That Change the World: Meet the Directors.” Diane Tober, Bo Landin, and Peter C. Davidson were there to screen trailers of their films and to discuss their work.

Diane Tober — The Perfect Donor

For thirty years, some young women have participated in donating their eggs. However, Diane Tober, a medical anthropologist and documentary filmmaker, believes that potential egg donors need to be better informed about potential side effects.

“The Perfect Donor” is a film that is still in development. Tober’s goals include to engage in conversations with medical professionals in the egg donation industry, to disseminate this information to a wider audience, and to ensure that women give informed consent to often-invasive procedures to stimulate egg production.

Tober’s film is one prong of a wide-ranging campaign to change the egg donor industry. She is also creating an egg donor registry and conducting longitudinal research on egg donation’s long term effects.

Bo Landin — Toxic Puzzle

As the founding director of Scandinature Films, Bo Landin has extensive experience creating films that touch on medical and environmental stories. With a wide broadcast network, his testimony has affected national and international policy. One of the latest efforts in this prolific director’s canon, “Toxic Puzzle,” examines potential environmental causes of ALS and Alzheimer’s.

“Toxic Puzzle” has screened at several film festivals and universities, and in Orinda near Berkeley.

Landin said, “We have gone from broadcasting to ‘narrowcasting.’” He pointed out that documentary films often screen to small groups, compared to tens of millions in decades past.

The passion to bring documentaries to a wider audience is the driving force behind FiReFilms, as Anderson Morris pointed out. She mentioned the close ties with FiReFilms’ corporate sponsors, including Zions Bank and Oracle, as a necessary foundation to FiReFilms’ mission.

Jorden Saxton Hackney — Dying in Vein

Jorden Saxton Hackney, the outreach coordinator for “Dying in Vein,” was not able to attend the panel due to a family emergency. However, the screened trailer showed that the film explores the opioid addiction crisis, especially as it touches on young people.

Peter C. Davidson — Diego’s Dream

Peter C. Davidson was an honors student at the University of Utah when he created and directed the film, “Diego’s Dream.” This project examines the life of one of his college classmates, Diego, who is an undocumented migrant from Mexico. This film was developed through the Humanities & Focusprogram at the university.

Diego (Davidson has kept Diego’s surname private) is a DACA recipient, and he made a surprise appearance on this panel, to discuss his experience making the film and as an immigrant who arrived in the United States at the age of eight.

“I’m here because I want to study, create jobs, and build companies,” he said. “ I want to provide for my future family.”

Davidson’s film explores the human side of the current immigration debate.

“I don’t pretend to know the perfect solution, but if people could have compassion, they might understand [the immigration issue] better,” he said.

To support these and other nuanced, moving documentaries, you can buy a personal or corporate membership at Additionally, you can text the word FILM to the phone number 33933. You will get a notice from Anderson Morris about once a month with a link to the trailer of that month’s FiReFilm.

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FiRe 2017: Some bodies like it hot

By Ahrash Poursaid

From left to right: Mike Winder, Ben Smarr

Things got heated at one of panels during the FiReconference between Representative Mike Winder and Benjamin Smarr of UC Berkeley. The two spoke about Smarr’s research in looking into studying the temperature of the human body for a new form of preventative medicine.

“The body is difficult to study”, said Smarr talking about the complexities of the physiology and his fascination behind it.

He mentioned his interest in trying to understand how something he consumed and now residing in his stomach changes and how it will affect him. He spoke about pattern recognition within the body and how it can lead into prediction of actions or conditions.

Smarr showed the audience a month-long time lapse of body temperature recordings of mice from day to night.

“I look at body temperature across time,” said Smarr.

Every different color pixel transcribes a different state the mice were in ranging from waking up, eating and eventually falling asleep. These were not the only bodily functions that can be seen from this image.

“I can detect pregnancy by looking at body temperature at 100% of accuracy after inception”, said Smarr. “Body temperature changes in a way that we can predict if the pregnancy will be healthy or with problems with 95% accuracy in the first day.”

Smarr made a note that this technology can be used elsewhere other than detecting pregnancies but especially in how well students will perform in schools.

“There are striking predictors from body temperature recording on how students will perform in their classes based on the stability of their sleep,” he said. “I want to walk into a room and the room recognizes me by my body signatures.”

He also looked forward into a future where biological signatures improve our understanding of ourselves.

“We are going to end up in a smart world,” he said.

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FiRe 2017: Breakout session: You Can’t Hide From This Report Card!

By Ethan Annis

A cozy breakout session involving Anupama Vaid from Parent Square, moderated by David Engle from SNS Project Inkwell, explained how Parent Square is changing the way that schools and teachers interact with students and parents. The data provided by this system gives administrators the ability to make adjustments in order to better reach their unique demographic to help increase the learning that happens in their schools.

The discussion started out with a brief history of the education system and Engle described the very slow moving industry that needs the barnacles removed in order to make improvements. He mentioned the system has been the same for many years and requires patience to implement changes.

The discussion continued to go over a few of the problems and obstacles that tend to present themselves to the education industry. How do you account for schools where there is too much interaction with parents? How do you get your system to stick when schools typically swap our curriculums and programs as often as they swap out administration?

Parent Square provides the answers through a very friendly user interface, as well as a highly customizable system. If the parents are too involved, the schools can pare things back. If schools are quick to turn over their programs, the loyal parents call for the system again.

The benefits of Parent Square were also discussed, including the digital literacy growth that will come to low income families from having a reason to use the computer. When parents have a reason to interact with technology, their understanding grows. It was mentioned that this helps provide valuable education to parents in low income families as well.

Vaid finished by commenting on the bright future of her company.

“It’s exciting times for us and as we’re growing, it’s like the possibilities are endless,” she said.

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FiRe 2017: Cheating on Moore to Get More

By Rainey Cornaby

The third session of the third day of the FiRe conference consisted of a panel of Nick Pandher, Director of Market Development of AMD, and Robert Patti, VP of Hardware at KnuEdge. This session was titled “The Chips That Drive it All,” was moderated by James Reinders, Systems Architect from Coventry Computer, and discussed the present and future of chip design.

Moore’s Law is over, or at a minimum compressed. This is a challenge for chip engineers. Scaling is still being done but more money and resources are being spent per additional transistor. This transition has led to more emphasis placed on chip performance. In part for this reason, the current landscape of chip and architecture design has been referred to as as the Golden Age.

“For a computer architect I don’t think there’s ever been a more exciting time,” said Reinders.

He spoke to his experience working on some of the most significant supercomputers of the past and explained projects today are eons beyond those capabilities.

Patti explained that we are at a fundamental turning point with the compression of Moore’s law. As the rate of increased ability to put transistors onto a chip slows, it creates a more even playing field for new entrants into chip manufacturing. According to Pandher and Patti, it also means new techniques are required to improve computing.

Artificial intelligence (AI) is one method to usher in improvement. Patti explained that instead of using traditional methods to build a new machine and improve based on transistor which attains 5–7% system improvement, more substantial system gains can be achieved through implementation of AI.

“We are planting seeds and these are very primitive, we will get to machine learning squared,” Patti said.

Patti emphasized that right now, platforms are being developed which will move technology to the capability of improving itself. He and Pandher further explained that individuals are taking advantage of hardware in ways not anticipated.

“Looking back, people were taking graphics processor and repurposing that to do compute,” said Patti. “We will see similar repurposing and innovation now.”

The potential of novel packaging, 2.5 and 3 dimensional integration, novel chip materials and photonics in chip and system improvement were also mentioned as ways to cheat Moore’s Law improvements.

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FiRe 2017: Bringing about the End of Disease

By Ahrash Poursaid

Dr. Leroy Hood speaking at the Future in Review XV conference

Imagining a world without chronic illness and disease sounds like a fairytale or science fiction but according to Dr. Leroy Hood, President and Co-Founder of Institute for Systems Biology and CFO of Providence Health & Services, it is an achievable feat in the next decade.

Dr. Hood spoke about an initiative that would progress healthcare by improving quality of care, predict and prevent disease, reduce costs, and reduce time spent in the hospital by patients, known as “scientific welfare.”

During his keynote speech at the Future in Review (FiRe) conference in Park City, Utah, Dr. Hood pointed out how the importance of understanding wellness and disease within each patient could help discover the transitions between the two states. Doing so could lead ways to reverse these states and become preventative medicine.

“In 5 to 10 years we will have the ability to reverse Alzheimer’s,” he said.

Dr. Hood emphasized that cloud computing has become a big part of everyday life and is making a significant impact in healthcare. Data clouds are generated to create “actionable abilities” to improve wellness and prevent disease among patients. This lead Dr. Hood to develop the P4 medicine system: Predictive, Prevention, Personalization and Participatory. The focus of this movement is in progressing patient wellness rather than just treating diseases.

“Healthcare is not just about disease but wellness as well,” said Dr. Hood.

According to him, creating personalized wellness programs for patients is the biggest step in progressing healthcare. Using genomic sequencing, clinicians can find methods to prevent disease by altering the patient’s wellness.

“Only 50% of kids born in this calendar year are expected to live to 100,” he said. This is an alarming figure and not improving wellness this statistic will remain the same. Wellness is a lifetime journey and is different for everyone but if done properly following the 4 P’s and using the innovative predictive methods, people will be able to live longer and healthier lives.

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